Take-Two Acquires Mobile Giant Zynga For $12.7 Billion – The Largest Merger In Video Game History

Zynga is a firm which exploded with Facebook casual games, and is now involved in entertainment on smartphones. It’s huge and powerful in its field and is now an integral part of Take-Two Interactive.

Some of the most important aspects of the agreement:

  • The estimated value of the takeover is to be $12.7 billion.
  • According to the party that this will transform the company to one of the largest public companies worldwide with a focus on interactive entertainment. Furthermore, the company is now among the largest corporations in the mobileand market with aand extremely broad portfolio.
  • One of the main objectives is to increase the known as “regular consumer expenditure,” the revenue sphere that draws players into the game, stay with their interest, and provide them with an endless supply of options to spend their money (virtual currency or DLC, in-game purchases and more). This way, Take-Two hopes to close the holes on its accounts due to the different releases on PC and consoles.
  • Zynga is part of Take-Two will continue to operate under the current name.
  • It is expected that Zynga it will be integrating T2 Mobile Games into the mobile T2 Games Division.
  • The new corporation will mostly be run by current executive team who are currently at Take-Two however, it will have a board expanded to 10 seats. Two seats will be filled by representatives from Zynga.

According to VGC the deal is the biggest takeover ever recorded in video game history. Prior to this, the top positions included Tencent‘s purchase of Surexell ($8.6 billion) as well as the merger of Microsoft as well as Bethesda ($7.5 billion).

The impact of the deal on the Take-Two video games isn’t yet known. The company has only stated that Zynga will enhance its Take-Two mobile catalog, which currently includes, for instance, Dragon City, Monster Legends, Top Eleven, Two Dots, and WWE SuperCard. It is unclear what GTA Online Mobile is planning to launch shortly!

Presently, Zynga is working on the final touches on Star Wars: Hunters, which is a conditionally free-to-play online action game that is available for smartphones or Nintendo Switch. It’s scheduled to go live in 2022. It is among the most famous and popular games on Zynga are CSR Racing, FarmVille (it could be said that she is the original creator of the fashion for the entire range of “Fun Farms” in social networks), Harry Potter: Puzzles and Spells Words With Friends and Zynga Poker.

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